Lists are vanity. Coverage is king! 

The realwire service is the only distribution service in the world that proactively tracks the coverage it achieves. As well as this, from January 2008, we began displaying the total number of coverage generated through the press releases we distribute. The total online coverage generated by us will be frequently updated and displayed on our homepage. We did this for two reasons:

Accountability
 
Our whole ethos is dedicated to achieving measurable end-results in the most transparent way. Specialist websites in today’s fragmented online media world have become much more important in terms of relevance, readership and search authority. Systems based on search visibility alone are no longer effective in communicating to online audiences.

Expertise

Research, development and investment are key to working in the constantly evolving online media and we like to think we do all three well. Our research into the blogosphere and the significant number of bloggers that have opted into our distribution service ensures that we continue to evolve as the online media does.

On average, around two thirds of the releases we distribute achieve over 30 pieces of coverage and we are constantly striving for improvement. But with the fragmented media brings new issues for PR professionals - most notably around copyright - which is why we introduced proveit, our copyright free PDF cuttings service.